We Train, Support, And Empower The Teams Who Represent Your

Rent a Car Business

At Car Rental University, we help you improve sales, customer service, reputation, and operational stability through specialized training for the frontline of your business: the counter.

Proven methodologies, practical training, and results reflected directly in your indicators.

I Want to Improve My Indicators

Products & Services

The RSA Method

(Digital Subscription Program)

A complete digital training program that turns your agents into Rental Service Advisors and strengthens sales, service, customer experience, and operational consistency.

Proven incremental sales techniques
Professional objection handling
Communication and customer service skills
Monthly coaching and exclusive masterclasses
180+ lessons in English and Spanish

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Deep Consulting

(For Rent a Car or Tourism Companies)

A comprehensive operational analysis designed to improve sales, service, processes, customer experience, and KPIs through a clear strategy and actionable recommendations.

Full operational and counter diagnostics
KPI, NPS and performance evaluation
Identification of gaps and opportunities
Customized strategic improvement plan
On-site or virtual consulting support

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Training For Team Trainers

(In-Person or Virtual)

Specialized training for leaders and supervisors who need to train counter teams using modern techniques, structured processes, and effective coaching methods.

Leadership and adult-training techniques
Coaching and feedback frameworks
Service and sales training scripts
Performance evaluation tools
On-site or virtual delivery options

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Agent Training

(In-Person)

An intensive, high-impact training designed to strengthen incremental sales, customer service, communication, and day-to-day operational execution for counter agents.

Effective sales and upgrade techniques
Confident objection handling
Customer service and experience skills
Real practice: role plays and scenarios
Ideal for new hires and peak seasons

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1:1 Mentoring

(Owners, Managers & Operators)

Personalized strategic mentorship with Robert Allan Gordon to improve decision-making, leadership, processes, and overall performance in your car rental operation.

KPI and operational review
Strategic decision-making support
Process and structure optimization
Leadership and executive clarity
Designed for owners and managers

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1:1 Advisory

(Owners, Managers & Supervisors)

Direct, problem-solving sessions focused on resolving specific challenges in sales, service, operations, rotation, or processes with clear, actionable guidance.

Fast, practical solutions
Improve sales and objections
Fix operational issues quickly
Clear counter processes and steps
Ideal for urgent or recurring problems

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What Does Your Rent a Car Gain When Your Frontline Is Well Trained?

✓ Higher revenue per customer through consistent incremental sales.

✓ Better reputation, higher NPS, and stronger public reviews.

✓ Fewer complaints and mistakes — meaning less rework, less stress, and less wasted time.

✓ More satisfied customers who recommend you and return.

✓ Greater team stability, lower turnover, and more efficient training.

✓ Standardized processes that eliminate improvisation and confusion.

✓ Better decision-making based on strong, predictable indicators.

✓ Real differentiation from competitors, even with smaller budgets.

✓ More confident agents who represent your brand and protect your revenue.

Everything shows up in the numbers. Everything starts at the counter.

30+ Years of Experience Transforming Rent a Car Operations Across North America, Central America, South America, and the Caribbean

Car Rental University was created by Robert Allan Gordon, an expert in sales, customer service, and leadership within the car rental industry.

His practical approach has been implemented in small, medium, and large companies, generating visible improvements in sales, NPS, turnover, and reputation.

I Want to Improve My Indicators