You’re investing in your team’s development… and getting much more than just a course:
Increase Your Rent a Car Revenue and Strengthen Your Key Business Metrics
Counter performance directly impacts your revenue, NPS, reputation, team stability, and operational growth.
That’s why we created the CRU Systems Implementation Process:
an ecosystem designed to help rent-a-car companies analyze, reorganize, train, and strengthen their entire operation from the ground up.
It is a complete system of implementation, follow-up, and operational growth with real results in sales, customer service, and team performance.
What Is the Systems Implementation Process?
The Systems Implementation Process was designed to help owners, managers, and supervisors identify operational weaknesses, reorganize processes, and train teams with a clear and measurable structure.
This ecosystem combines:
✔️ Operational analysis
✔️ Strategic training
✔️ Leadership
✔️ Follow-up
✔️ Continuous reinforcement
The real problem is often not a lack of effort…
it’s a lack of structure, direction, and consistency.
This System Is Ideal If…
The 3 Phases
Phase 1 — Foundation Reset
Operational audit and strategic reorganization. (DIY)
➡️ KPI and NPS evaluation
➡️ Analysis of products, coverages, and pricing
➡️ Review of commissions and incentive structures
➡️ Identification of operational “hurt zones”
➡️ Restructuring of operational foundations and processes
Phase 2 — The RSA Method?
Transformation of the counter team.
➡️ Excellence in customer service
➡️ Incremental sales
➡️ Professional objection handling
➡️ Strategic communication
➡️ Service and sales processes
Results Don’t Improve…
Because the Structure Stays the Same
Many rent-a-car companies have great vehicles, strong locations, and competitive pricing… yet they still struggle with:
🎯 Constant complaints
🎯 Low revenue per customer
🎯 Improvisation at the counter
🎯 Lack of consistency between branches
🎯 Team turnover
🎯 Supervisors constantly putting out fires
🎯 Difficulty maintaining service standards
🎯 Weak or unstable KPIs
Benefits
🎥 Take a Look Inside
We know that investing in training for your team is an important decision.
That’s why we don’t want you to imagine it — we want you to see it.
Watch a preview with real class excerpts and start visualizing how your team — and your business — can grow.
It’s Not Just a Course…
It’s an Operational Implementation System
🎁 Exclusive Bonuses
When you purchase the training, you get these bonuses at no extra cost!
🎁 Bonus 1:
$2500
Live Monthly Coaching Session
Live sessions with the mentor to strengthen skills, resolve doubts, and stay focused.
🎁 Bonus 2:
$100
Masterclass – Constant Self Improvement
Your team will learn how to develop a growth mindset and stay motivated on their journey as RSAs.
🎁 Bonus 3:
$100
Masterclass – Handling Your New Finances
They’ll discover how to better manage their additional income and make smarter financial decisions.
🚀 Ongoing Training for Continuous Growth
Take Advantage of an Incredible Discount on the Annual Subscription
Click the button below and activate it.
Now available in a monthly subscription format
Choose the plan based on the size of your team / 6-month minimum subscription required.
Includes up to
10 Users
$497
per month
Includes up to
25 Users
$797
per month
Includes up to
50 Users
$1197
per month
Includes up to
75 Users
$1647
per month
Includes up to
100 Users
$2097
per month
For companies with more than 100 users, please contact us for a personalized proposal.
Trusted By Leading Companies In The Industry
What’s Included in the
Systems Implementation Process?
- Foundation Reset (360° Operational Audit – DIY)
- The RSA Method Online Training
- Program Management Training
- Monthly live mentoring
- 200+ lessons in English and Spanish
- Follow-up and evaluation tools
- Continuous reinforcement
- Sales and customer service strategies
- 24/7 access from any device
- Downloadable materials and strategic support
Clients Who Have Trusted Us
Javier Ducreux
⭐⭐⭐⭐⭐
"Robert Gordon transformed our operation. His method helped us build loyalty, improve service, and reach #1 in Panama. The results speak for themselves — it works."
Álvaro Villalobos
⭐⭐⭐⭐⭐
"This course completely changed my performance. I went from being a Rental Agent to a confident RSA, and tripled my sales. It opened doors for me across the industry."
Jose Ducreux
⭐⭐⭐⭐⭐
"I manage RSAs who changed thanks to this training. Their attitude, mindset, and service all improved. Any company wanting results needs this kind of program."
Rebeca Ramírez
⭐⭐⭐⭐⭐
"This training changed how I view service and sales. I learned to focus, get real results, and grow as a leader. Today, I apply everything I learned in my own business."
María Gabriela Zeballos
⭐⭐⭐⭐⭐
"I learned to serve with confidence and solve issues faster. Thanks to Robert’s team, I also increased my income. What I learned is now part of my daily routine."
María Fernanda Yriarte
⭐⭐⭐⭐⭐
"Robert’s training helped me improve every step of the service. I learned real strategies to increase my sales. Today I feel more confident and professional at work."
About Robert Allan Gordon
Robert Allan Gordon, born in 1968 in the Panama Canal Zone, began his career in the service industry after studying in Miami and moving to Orlando in 1993. There, he started working at Dollar Rent-A-Car and, by 1994, took over as manager of the Melbourne Airport branch, quickly achieving positive results. He later joined the consulting firm Khoury Consulting (now FPG) and, in 1997, founded his own company, Allan International and Associates. Since then, he has trained numerous companies throughout the United States.
In 2008, he adapted his training program into Spanish, extending his expertise to countries such as Panama, Costa Rica, Mexico, Puerto Rico, and several Caribbean islands. To further broaden his reach, in 2021 he launched Car Rental University, offering training in both English and Spanish worldwide, and providing virtual tools for those seeking to excel in the car rental market through service excellence.
Q & A
Let’s clear up any doubts you may have.
If you’re still wondering whether this program is right for your team, here you’ll find answers to the most common questions. And if there’s something else you’d like to know — we’re just a message away.
Is this just an online course?
What makes this system different from other training programs?
Does the program work for multiple branches?
Who should take the program?
How long does it take to implement the system?
Does the program help improve NPS and reviews?
Is there follow-up after the training?
Is this program suitable for someone who is just starting in the car rental industry?
Ready to improve your indicators, reputation, and team stability?
Train your team with a proven method and start seeing real results.
We’re here to help — email us!
📩 [email protected]
Or Click the WhatsApp Botton!
