You’re investing in your team’s development… and getting much more than just a course:
Increase Your Rent-a-Car Revenue and Improve the Customer Experience at the Same Time
We know it’s not easy to run a business, deal with staff turnover, customer complaints, tight margins… and still want to grow. The RSA Method was created specifically for owners like you — who understand that great service and strong sales should go hand in hand. With our system, your team will learn how to generate more income while delivering exceptional customer service.
🔥 Let’s be honest…
Running a rent-a-car business isn’t for everyone.
Every day brings a new challenge: staff turnover, agents who improvise, customer complaints, sales that just won’t take off… and through it all, you carry the weight.
Does this sound familiar?
❌ Your team serves, but doesn’t sell.
❌ They don’t know how to offer products without sounding pushy.
❌ They lack confidence to recommend and close sales.
❌ One objection from a customer and they’re thrown off.
❌ You know they could do better… but they’ve never been trained.
❌ You spend your days putting out fires instead of growing the business.
❌ And meanwhile, profits stay the same — and frustration grows.
💡 The good news? It’s not a lack of effort… it’s a lack of training.
With The RSA Method, you can fix this at the root.
Train your team with a proven system — and start seeing real results.
Want to Increase your Front -Counter Revenue?
We know that good customer service alone isn’t enough. If you want your business to grow, you need a team that knows how to sell without pressure, recommend with confidence, and seize every opportunity with the customer.
The real challenge is finding that balance — how to boost sales without hurting service… or better yet, how to make both improve at the same time.
It may sound difficult, but it’s absolutely possible.
Your team can sell more, generate better revenue, and leave a lasting impression on every customer.
Want Better Customer Feedback Ratings?
Today more than ever, customers rely on service quality to decide who they’ll rent from. Great reviews aren’t a matter of luck — they come from a team that knows how to deliver a standout experience at the counter.
In the past, many companies measured service by the number of complaints received. But that only told part of the story — it missed what customers were truly experiencing.
Now, with advanced tools and real-time feedback, there’s no hiding the actual level of service your team provides. What happens at the counter has a direct impact on your company’s reputation.
The good news? You can take control and start improving those ratings where it matters most — through exceptional front-line service.
🔥 But… what if I told you there’s a method to help your team sell without pressure, improve service, and boost counter revenue?
Yes, it exists. And it doesn’t require changing your staff, forcing aggressive sales, or learning complicated techniques.
✅ The RSA Method is a step-by-step training that teaches your team how to advise with confidence, connect with customers from the very first moment, and turn great service into real sales.
💡 These are simple, practical tools — proven for over 25 years in rent-a-car operations worldwide.
📱 Best of all: they can access the training from their phones, anytime, at their own pace… in both Spanish and English.
🎯 It doesn’t matter if they’ve never been trained.
🎯 It doesn’t matter if sales aren’t their strong suit.
🎯 What matters is that now, you have a clear and effective system to change that.
🚀What Will You Achieve with The RSA Method?
🔹 Increase your front-counter revenue with a team that sells naturally and seizes every opportunity.
🔹 Have more confident, better-prepared agents who know how to recommend, handle objections, and close sales.
🔹 Improve the customer experience — from the first impression to the final drop-off.
🔹 Eliminate guesswork and mistakes, thanks to clear processes and a solid sales strategy.
🔹 Strengthen your team’s stability by giving them real training that motivates and retains them.
🔹 Delegate with confidence, knowing your staff is properly trained to perform.
🔹 Stand out from the competition by delivering a level of service most companies don’t.
🔹 Regain time and energy, with a more organized, profitable business that no longer depends entirely on you.
💡 This isn’t just training for your team —
It’s a tool to help your business grow, run better… and feel lighter on your shoulders.
🎥 Take a Look Inside
We know that investing in training for your team is an important decision.
That’s why we don’t want you to imagine it — we want you to see it.
🧠 Watch a preview with real class excerpts and start visualizing how your team — and your business — can grow.
Take a Look at This Comparison
"Rental Agent vs. Rental Service Advisor"
Which one do you want at your counter?
Here are some key differences to consider:
Car Rental Agent:
- Minimal greeting no smiles
- Doesn’t engage with customers
- Rents cars sitting down
- Rushes through transactions
- Sales is practically absent
- Misses upsell opportunities
- Doesn’t care about productivity
Rental Service Advisor (RSA):
- Greets customers with smiles
- Engages customers with confidence
- Rents cars standing up
- Delivers exceptional service
- Balances service with smart selling
- Maximizes every revenue opportunity
- Tracks and optimizes performance
🎁 Exclusive Bonuses
When you purchase the training, you get these bonuses at no extra cost!
🎁 Bonus 1:
$2500
Live Monthly Coaching Session
Live sessions with the mentor to strengthen skills, resolve doubts, and stay focused.
🎁 Bonus 2:
$100
Masterclass – Constant Self Improvement
Your team will learn how to develop a growth mindset and stay motivated on their journey as RSAs.
🎁 Bonus 3:
$100
Masterclass – Handling Your New Finances
They’ll discover how to better manage their additional income and make smarter financial decisions.
🚀 Ongoing Training for Steady Growth
The RSA Method now available in a monthly subscription format
Choose the plan that best fits your team’s needs / 6-month minimum subscription required.
1 - 10 Agents
$497
per month
11 - 25 Agents
$797
per month
26 - 50 Agents
$1197
per month
51 - 75 Agents
$1647
per month
76 - 100 Agents
$2097
per month
For companies with more than 100 users, please contact us for a personalized proposal.
📦 What’s Included in the Program?
This program is designed to completely transform your team’s performance at the counter — helping them move beyond just attending to become true Rental Service Advisors (RSA): professionals who advise, sell with confidence, and create memorable customer experiences.
With practical tools, persuasive language, and proven strategies, your staff will start improving service and increasing sales from the very first module.
Here’s what’s included:
🚀 Over 90 video lessons in English and over 90 in Spanish
🧠 Effective techniques to sell incremental products
💬 Scripts and service language that build trust
🙌 Strategies to handle objections with empathy and confidence
📊 Communication tools to increase conversions
🎯 Customer experience techniques that truly make a difference
📱 24/7 access from any device
🎁 Plus… 3 exclusive bonuses to reinforce your team’s learning and growth.
💡 The RSA Method doesn’t just train — it transforms.
Get ready for a more confident, consistent, and results-driven team in both service and sales.
🗣️ Clients Who Have Trusted Us
Javier Ducreux
⭐⭐⭐⭐⭐
"Robert Gordon transformed our operation. His method helped us build loyalty, improve service, and reach #1 in Panama. The results speak for themselves — it works."
Álvaro Villalobos
⭐⭐⭐⭐⭐
"This course completely changed my performance. I went from being a Rental Agent to a confident RSA, and tripled my sales. It opened doors for me across the industry."
Rebeca Ramírez
⭐⭐⭐⭐⭐
"This training changed how I view service and sales. I learned to focus, get real results, and grow as a leader. Today, I apply everything I learned in my own business."
Jose Ducreux
⭐⭐⭐⭐⭐
"I manage RSAs who changed thanks to this training. Their attitude, mindset, and service all improved. Any company wanting results needs this kind of program."
María Gabriela Zeballos
⭐⭐⭐⭐⭐
"I learned to serve with confidence and solve issues faster. Thanks to Robert’s team, I also increased my income. What I learned is now part of my daily routine."
María Fernanda Yriarte
⭐⭐⭐⭐⭐
"Robert’s training helped me improve every step of the service. I learned real strategies to increase my sales. Today I feel more confident and professional at work."
About Us
Robert Allan Gordon, born in 1968 in the Panama Canal Zone, began his career in the service industry after studying in Miami and moving to Orlando in 1993. There, he started working at Dollar Rent-A-Car and, by 1994, took over as manager of the Melbourne Airport branch, quickly achieving positive results. He later joined the consulting firm Khoury Consulting (now FPG) and, in 1997, founded his own company, Allan International and Associates. Since then, he has trained numerous companies throughout the United States.
In 2008, he adapted his training program into Spanish, extending his expertise to countries such as Panama, Costa Rica, Mexico, Puerto Rico, and several Caribbean islands. To further broaden his reach, in 2021 he launched Car Rental University, offering training in both English and Spanish worldwide, and providing virtual tools for those seeking to excel in the car rental market through service excellence.
Trusted By Leading Companies In The Industry
❓ Q & A – Questions and Answers
Let’s clear up any doubts you may have.
If you’re still wondering whether this program is right for your team, here you’ll find answers to the most common questions. And if there’s something else you’d like to know — we’re just a message away.
Is this program suitable for someone just starting out in the car rental industry?
Can we apply the techniques learned immediately to a daily work?
Does the course focus more on customer service or on sales?
Does it require any kind of certification or previous experience?
Is the course entirely online, or do I need to attend any physical location?
Will I receive any kind of recognition upon completion of the course?
How long will I have access to the course?
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