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Improve Your Key Business Metrics And Increase Your Car Rental Revenue

Counter performance directly impacts your revenue, NPS, reputation, team stability, and operational growth.

 

Train your team with a proven online program created specifically for car rental operations and focused on improving the metrics that truly matter to your business.

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Try It and See the Difference
Free for 1 Week

 

Start with one free user for a period of 7 days.

 

Select one Rental Agent from your team, give them one week of access to our “RSA Method” course in English and/or Spanish, and see for yourself how well our training system works.

You have nothing to risk and no long-term commitment. Only positive results that you can see immediately through feedback from your Rental Agent.

Request Your Free Trial

Counter Results Depend on How Well Your Team Is Trained

A Rental Agent may know the system, the vehicles, and the company’s policies... and still negatively impact operational results if they have never received a clear structure through a training system that provides all the information they need to serve every customer well and sell effectively.

Common Problems:

  • Uninformed customers
  • Confusing information for customers
  • Inconsistent processes
  • Transactional Rental Agents
  • Customer experiences with no customer focus
  • Customers leaving with too many unanswered questions
  • Missed sales opportunities
  • Aggressive sales tactics
  • Inconsistent sales results
  • Overdependence on supervisors

These behaviors ultimately have a negative impact on key performance indicators such as:

NPS • Reviews • S.Q.I. • Yield • Incremental Revenue

Training transforms inconsistent processes into a proven and reliable process that can be learned, practiced, measured, and repeated.

Training Created for the Reality of the Rental Counter

 

The “RSA Method” is Car Rental University’s online training system, specifically designed to help transform Rental Agents into high-level Rental Service Advisors (RSAs) in the industry.

The program develops the skills needed to manage every stage of the customer interaction in a more professional, structured, and consistent way.

Training Areas:

  • Proven rental process
  • First impressions
  • High-level customer interactions
  • Needs assessment
  • Product and service recommendations
  • Proper price presentation
  • Effective objection handling
  • Review and completion of the rental agreement
  • High-level post-rental service

The content of The RSA Method effectively structures the entire process around the customer experience.

It is not just about what to say. It teaches them what to do, but also when to do it and why it is important to do it in specific ways according to the “RSA Method.”

Continuous Training for a Better-Prepared Team

The free trial allows you to experience “The RSA Method.” A subscription for your entire team allows you to provide training as an ongoing tool to develop and reinforce the skills of all your Rental Agents.

The RSA Method Online Training Subscription

Includes:

  • Specialized training for Rental Agents
  • More than 180 lessons
  • Available in English and Spanish
  • 24/7 access
  • Downloadable materials and tools
  • Assessments
  • Learning progress tracking
  • Certificate of completion
  • Content for continuous reinforcement
  • Star Bonus: Monthly Live Mentoring Session

Once a month, your team has access to a live mentoring session with Robert Allan Gordon.

A space to reinforce concepts, answer questions, work through counter-related situations, and keep your team focused on improving results. We address the important and challenging issues your Rental Agents and Supervisors experience.

Because training doesn’t end when a lesson ends.

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🎁 Bonos Exclusivos 

 

When you purchase the training, users will receive these bonuses at no additional cost!

You get much more than just a course:

🎁 Bonus 1:

$2500

Monthly Live Coaching Session

One live mentoring session each month with the CEO to reinforce key learnings, answer questions, and keep the team focused on continuous improvement.

🎁 Bonus 2:

$100

Masterclass – Continuous Personal Growth

Learn how to develop a growth mindset and stay motivated throughout your journey as an RSA.

🎁 Bonus 3:

$100

Masterclass – Manage Your New Finances

Learn how to better manage your additional income and make smarter financial decisions.

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Choose How You Want to Get Started

Free Trial

Try It First. See for Yourself.

Try The RSA Method with one Rental Agent from your team for 7 days before making a decision.

Includes:

  • 1 user
  • 7 days of access
  • No long-term commitment
Request Your Free Trial

Subscription

Start Training Your Team.

If you already know you need a structured training system for your Rental Agents, select the plan that best fits the size of your team.

Includes:

  • The RSA Method
  • English and Spanish
  • Monthly live mentoring
  • Assessments
  • Training materials
  • Continuous reinforcement
  • + Bonus: Monthly Live Mentoring with Robert Gordon

Guarantee:

If your team does not improve within 90 days, we’ll refund your money.*

*See terms and conditions
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More Than 30 Years Transforming Car Rental Operations

 

Car Rental University was founded by Robert Allan Gordon, who has dedicated more than three decades to training and developing counter teams across North America, Latin America, the Caribbean, and beyond.

His practical, results-driven methodology has helped operators of all sizes improve sales, customer service, reputation, and operational stability.

Trusted by Leading Companies in the Industry

Clients Who Have Trusted Us

Javier Ducreux

⭐⭐⭐⭐⭐

“Robert Gordon transformed our operation through a methodology that allowed us to significantly improve the way we work and serve our customers. His guidance helped us strengthen our service, build greater customer loyalty, and implement important changes throughout the operation. These improvements contributed to our growth and helped us reach the #1 position in Panama. What we valued most was seeing how the methodology translated into real improvements in our operation and in the experience we delivered to our customers. In the end, the results we achieved speak for themselves.”

Valeria Vargas 

⭐⭐⭐⭐⭐

“After several years working in the car rental industry, I thought I already knew the business quite well. However, Car Rental University allowed me to see processes from a different perspective, strengthen my knowledge, and incorporate strategies that I can apply directly in my daily work. What I value most is that the content goes beyond theory and connects with real customer service and sales situations. I would definitely recommend it both to those who are just starting out and to those of us who already have experience and want to continue growing professionally.”

Giovanni Marín 

⭐⭐⭐⭐⭐

“The techniques and structure Robert teaches for integrating customer service with the sales process have helped me tremendously throughout my career. I have been able to apply what I learned directly in my work, and the results have been very positive. I have even used these strategies in other industries, where they have worked extremely well. It is a methodology I would recommend to anyone who wants to improve their skills, strengthen their performance, and continue growing professionally.”

María Gabriela Zeballos

⭐⭐⭐⭐⭐

“I learned how to handle different situations with greater confidence and improve the way I serve each customer. Thanks to Robert and his team, I was able to strengthen my customer service skills and apply new strategies directly in my work. This training also helped me increase my income and feel more prepared in my daily performance. Most importantly, these are practical skills that I can consistently apply with customers and that continue to add value to my work every day.”

José Ducreux

⭐⭐⭐⭐⭐

“As a supervisor, I have seen firsthand the transformation of the RSAs who have participated in the program. Their attitude, the way they serve customers, and their mindset have visibly improved, leading to positive changes in their performance. The program provides them with tools they can apply directly in their work, which are reflected in the way they handle each interaction. For companies that are truly looking to improve team performance and achieve better results, I believe this method can make a real difference.”

María Fernanda Yriarte

⭐⭐⭐⭐⭐

“Thanks to Mr. Robert, I was able to improve different aspects of my customer service and learn clear strategies to increase my sales. The program helped me strengthen my skills, interact with customers with greater confidence, and apply what I learned directly in my work. Today, I feel more professional and confident in what I do, with better tools to handle each interaction and take advantage of the opportunities that arise throughout the rental process.”

Frequently Asked Questions

 

Everything you need to know about the free trial, The RSA Method, and your subscription.

About the Free Trial

About the Subscription

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Ready to Try It and See the Difference?

 

Start with one Rental Agent for 7 days.

Let your agent experience The RSA Method and see for yourself whether it is the right training system for your team.

Request Your Free 1-Week Trial

No Risk. Real Results. Or You Don’t Pay.