Alvaro V.

My professional life took a 180-degree turn after taking this course. I learned all the necessary sales techniques, and this training allowed me to transition from being a Rental Agent to becoming a Rental Service Advisor. Thanks to this training, I managed to double and even triple my sales averages (Incremental Yield) in less than a year, which also had a direct impact on my commissions, increasing them significantly. This course not only transformed my performance but also opened doors for me in the car rental industry. Today, I have the opportunity to work as a trainer, instructor, and consultant for various car rental companies and brands in different parts of the world.

Thank you, CRU, and a special thanks to Mr. Robert Gordon for sharing his knowledge and providing us with this invaluable training.

Javier D.

As a leader in the car rental industry in Panama for over 35 years, I have witnessed firsthand the transformative impact of Mr. Robert Gordon. When I took over as CEO of Thrifty Car Rental in 2004, the industry faced a severe credibility crisis. We aimed to revolutionize our company, but internal restructuring alone was not enough. In 2006, after attending Mr. Gordon’s presentation at the Las Vegas Car Rental Show, we realized his expertise was exactly what we needed. His training programs, operational improvements, and customer satisfaction strategies enabled us to create a loyal customer base, implement best practices, and boost revenues, all at zero cost to existing income.

Under his guidance, Thrifty rose from the ninth to the top-ranked car rental company in Panama, later acquiring Hertz and Firefly operations. Mr. Gordon’s continued support ensured a seamless integration of his methods across all brands, maintaining our leadership position in the market. Without a doubt, his strategies were instrumental in our success, and I highly recommend his services to any company looking to achieve significant and sustainable growth.

Rebeca R.

I am truly grateful for having received the training a few years ago, as it allowed me to understand so much about how to focus my energy to provide excellent customer service and exponentially grow my sales. It was amazing to achieve that balance where both aspects work hand in hand, always applying the various strategies and steps that Mr. Robert Gordon teaches.

I can attest that it helped me with a mindset shift, which allowed me to see beyond and take advantage of many opportunities that opened up for professional growth. Today, I have even been able to start my own personal brand and business. Definitely, the different tools I learned have been applied over the years, and everything has turned out for the better.

Thank you, Robert G., for providing such valuable information.