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YOUR NEXT LEVEL STARTS HERE

Do You Want To Become a Better Rental Agent Unlock Your Earning Potential?

You work hard every day. Now it's time to make your skills work harder for you. Learn how to turn everyday rental conversations into better customer experiences, stronger sales results, and more opportunities to grow your career.

Start Your 3-Day FREE Trial Today!

Experience The RSA Method and discover what you can achieve with the right training.

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Better Skills. Better Sales. Bigger Opportunities.

 

Every customer who walks up to your counter is an opportunity. But are you making the most of it?

You may be working hard, helping customers, and completing rentals every day. Yet, without the right techniques, you could be missing opportunities to recommend upgrades, increase your sales, and stand out from other agents.

The RSA Method helps you turn everyday customer interactions into opportunities to deliver exceptional service, sell more effectively, and strengthen your earning potential.

Because the difference between an average agent and a top performer isn't always how hard they work. It's knowing how to make every interaction count.

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Is The RSA Method Right for You?

Already a Rental Agent?

You know the job. Now it's time to take your performance further.

Discover how to increase sales opportunities, handle objections with confidence, and stand out as a top performer.

New to the Counter?

Start strong instead of learning everything through trial and error.

Build the confidence, customer service skills, and sales techniques you need from day one.

Want to Enter the Car Rental Industry?

Get a head start before your first day. 

Learn how the rental counter works and develop practical skills that can help you prepare for opportunities in the industry.

Different Starting Points. One Goal: Become a More Valuable Rental Professional.

The RSA Method gives you practical techniques to improve how you connect with customers, recommend products, handle objections, and complete every rental with confidence.

Create Strong First Impressions

Build trust from the very first interaction and make customers feel welcome, understood, and confident in you.

Understand Customer Needs

Ask the right questions, listen carefully, and identify what each customer truly needs before making recommendations.

Recommend Products & Upgrades

Build trust from the very first interaction and make customers feel welcome, understood, and confident in you.

Handle Objections with Confidence

Respond professionally to concerns, explain value clearly, and keep the conversation moving naturally.

Present Price More Effectively

Develop the confidence to explain pricing and help customers understand the value behind your recommendations.

Master the Rental Process

Follow a structured rental process, from the initial greeting to the rental agreement and final customer interaction.

It's Not Just About Knowing What to Say. It's About Knowing What to Do, When to Do It, and Why It Works.

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One Investment. A Full Year to Grow.

Get the training, tools, and ongoing support to keep improving your skills, strengthening your performance, and building your future in the car rental industry.

THE RSA METHOD

Your Complete Rental Agent Training Experience

 

1 Full Year of Access

Learn at your own pace and revisit lessons whenever you need a refresher.

English & Spanish

Access the training in the language that works best for you.

Monthly Live Mentoring

Join monthly live group sessions with Robert Allan Gordon to ask questions, discuss real counter situations, and keep strengthening your skills.

Assessments & Final Exam

Check your understanding and reinforce the concepts throughout the program.

12 Training Pillars

Step-by-step training focused on real customer service and sales situations at the rental counter.

24/7 Online Learning

Study when and where it works for you, from your computer or mobile device.

Downloadable Resources

Practical materials and tools to support your learning and daily performance.

 Certificate of Completion

Earn your certificate after successfully completing the program requirements.

No Monthly Payments. Just One Payment for a Full Year of Learning.

Start with 7 days free and experience the training for yourself.

START MY 3-DAY FREE TRIAL

Don't Just Work the Counter. Build a Career From It. 

Imagine walking into work feeling more confident, knowing how to handle difficult situations, recognize sales opportunities, and make every customer interaction count.

Increase Your Earning Potential

Develop stronger sales skills that can help you generate more incremental sales and potentially earn higher commissions or incentives.

Feel More Confident

Know how to approach customers, recommend solutions, and handle objections without second-guessing yourself.

Stand Out at Work

Become the kind of Rental Agent customers appreciate and managers recognize for consistent service and sales performance.

Create More Career Opportunities

Build specialized skills that can help you prepare for greater responsibilities and future opportunities in the car rental industry.

Your Skills Belong to You. So Does Your Future.

You don't have to wait for someone else to invest in your growth. Take the first step toward becoming the Rental Agent you know you can be.

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Real Rental Agents. Real Experiences. Real Growth.

Hear from rental professionals who have experienced The RSA Method and discover how the training has helped them strengthen their skills, confidence, and professional development.

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Sales & Earning Potential

Develop stronger sales skills that can help you generate more incremental sales and potentially earn higher commissions or incentives.

María Gabriela Zeballos
Rental Service Advisor

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Confidence & Professionalism

Develop stronger sales skills that can help you generate more incremental sales and potentially earn higher commissions or incentives.

María Fernanda Yriarte
Rental Service Advisor

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

Continuous Professional Growth

Develop stronger sales skills that can help you generate more incremental sales and potentially earn higher commissions or incentives.

Valeria Vargas
Rental Service Advisor

Your Next Success Story Could Start Here.

Discover what The RSA Method can help you achieve. Start exploring the training today.

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Choose How You Want to Get Started

Free Trial

Try It First. See for Yourself.

Try The RSA Method with one Rental Agent from your team for 7 days before making a decision.

Includes:

  • 1 user
  • 7 days of access
  • No long-term commitment
Request Your Free Trial

Subscription

Start Training Your Team.

If you already know you need a structured training system for your Rental Agents, select the plan that best fits the size of your team.

Includes:

  • The RSA Method
  • English and Spanish
  • Monthly live mentoring
  • Assessments
  • Training materials
  • Continuous reinforcement
  • + Bonus: Monthly Live Mentoring with Robert Gordon

Guarantee:

If your team does not improve within 90 days, we’ll refund your money.*

*See terms and conditions
View Subscription Plans

More Than 30 Years Transforming Car Rental Operations

 

Car Rental University was founded by Robert Allan Gordon, who has dedicated more than three decades to training and developing counter teams across North America, Latin America, the Caribbean, and beyond.

His practical, results-driven methodology has helped operators of all sizes improve sales, customer service, reputation, and operational stability.

Trusted by Leading Companies in the Industry

Clients Who Have Trusted Us

Javier Ducreux

⭐⭐⭐⭐⭐

“Robert Gordon transformed our operation through a methodology that allowed us to significantly improve the way we work and serve our customers. His guidance helped us strengthen our service, build greater customer loyalty, and implement important changes throughout the operation. These improvements contributed to our growth and helped us reach the #1 position in Panama. What we valued most was seeing how the methodology translated into real improvements in our operation and in the experience we delivered to our customers. In the end, the results we achieved speak for themselves.”

Valeria Vargas 

⭐⭐⭐⭐⭐

“After several years working in the car rental industry, I thought I already knew the business quite well. However, Car Rental University allowed me to see processes from a different perspective, strengthen my knowledge, and incorporate strategies that I can apply directly in my daily work. What I value most is that the content goes beyond theory and connects with real customer service and sales situations. I would definitely recommend it both to those who are just starting out and to those of us who already have experience and want to continue growing professionally.”

Giovanni Marín 

⭐⭐⭐⭐⭐

“The techniques and structure Robert teaches for integrating customer service with the sales process have helped me tremendously throughout my career. I have been able to apply what I learned directly in my work, and the results have been very positive. I have even used these strategies in other industries, where they have worked extremely well. It is a methodology I would recommend to anyone who wants to improve their skills, strengthen their performance, and continue growing professionally.”

María Gabriela Zeballos

⭐⭐⭐⭐⭐

“I learned how to handle different situations with greater confidence and improve the way I serve each customer. Thanks to Robert and his team, I was able to strengthen my customer service skills and apply new strategies directly in my work. This training also helped me increase my income and feel more prepared in my daily performance. Most importantly, these are practical skills that I can consistently apply with customers and that continue to add value to my work every day.”

José Ducreux

⭐⭐⭐⭐⭐

“As a supervisor, I have seen firsthand the transformation of the RSAs who have participated in the program. Their attitude, the way they serve customers, and their mindset have visibly improved, leading to positive changes in their performance. The program provides them with tools they can apply directly in their work, which are reflected in the way they handle each interaction. For companies that are truly looking to improve team performance and achieve better results, I believe this method can make a real difference.”

María Fernanda Yriarte

⭐⭐⭐⭐⭐

“Thanks to Mr. Robert, I was able to improve different aspects of my customer service and learn clear strategies to increase my sales. The program helped me strengthen my skills, interact with customers with greater confidence, and apply what I learned directly in my work. Today, I feel more professional and confident in what I do, with better tools to handle each interaction and take advantage of the opportunities that arise throughout the rental process.”

Frequently Asked Questions

 

Everything you need to know about the free trial, The RSA Method, and your subscription.

About the Free Trial

About the Subscription

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Ready to Try It and See the Difference?

 

Start with one Rental Agent for 7 days.

Let your agent experience The RSA Method and see for yourself whether it is the right training system for your team.

Request Your Free 1-Week Trial

No Risk. Real Results. Or You Don’t Pay.